The project which started back in the second half of 2012, carried
out crucial development stages for the conception of project whose first
agency was officially inaugurated in Milan around mid June.
Following a strategic analysis to understand the context using
surveys in Italy, Germany and France and interviews with 63 agents in
different countries, further meetings were carried out for the
evaluation of creative drafts and to discuss about the new service model
with the management and the Allianz Partner Agents Committee.
The project passed through a technical development stage, after the
approval by the CEO George Sartorel and by the Allianz Partner Agents
Committee in late 2012.
The new service design concept of Allianz agency caharacterized by a
stylish and fresh environment, which promotes the relationship between
Agent and customer.
The model of service is developed according to different areas which
interprete Allianz new way of communicating by interactive and visually
impactful atmosphere.
The project breaks the standards of the traditional insurance service
model, realizing a comfortable space designed to make the customer feel
at ease with new counseling workstations, an important welcome area and
a zone for fast operations.
The brand values of quality, clarity, modernity and elegance were channeled through the set of all finishing materials.
The choice of these elements has been studied in detail to create a
refined environment: light and dark wood and steel give life to a
welcoming atmosphere consistent with the professionalism of Allianz. The
final result is a very bright and reassuring space, that communicates
strength and confidence to the customer. The design is Crea
International srl and dinn! srl copyright.
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