Crea International announces the first partenrship in retail travel field : the press conference will take place on November, 30th - crea news - CREA International - italian retail design

Crea International announces the first partnership in retail travel field: the press conference will take place on November, 30th

Design innovation for the Italian-retail-design company working on Welcome Travel’s brand identity and retail design

Welcome Travel Group S.p.A. is the biggest tourism distributive chain in Italy, controlled by Alpitour and Costa Crociere, two important italian leaders in holidays. During these last years Welcome travel’s increase never stopped and it is destined to continue even for next years. In 2011 it has exceeded 1.000 agencies.

Crea International has just started a collaboration with the company to work on a big project , within branding and retail, with a consequent development on all the agencies’ network. The new brand strategy aims on one side to restyle the brand identity such as logotype, colours and graphic DNA and on the other to redefine the purchase experience and concept within the agency with a mix including the store, the presence on web and on the mobile channels. The new agency is a new retail-travel-agency model focused on free time and holidays able to make the client live a full and complete experience, strongly emotional with a deep multimedia involvement. The new coordinated image with its new brand design concept will be even applicated on several corporate materials as stationary ones, communication and advertising ones and retail and web ones too.

This new service design concept will be supported by a new store design, by a wide structure of services, by an effective use of mobile and web channels to encourage the interaction between agents and customers through the creation of a “community “. All supported by the presence of the two big brands, Alpitour World and Costa Crociere.

After this first output a new agencies design concept will be developed, with the mission to strengthen brand identity in a view of modularity, through an innovative service model, perfectly coherent with the single agents’ necessities.

Welcome Travel and Crea International teams are working on this first project’s step to define the projectual drivers through a series of strategic and creative workshops presented to share goals and outputs, where every agency will be able to touch the new Welcome Travel.

Crea International announces the first partenrship in retail travel field : the press conference will take place on November, 30th - crea news - CREA International - italian retail design