“Produttori Straordinari”: concept innovation within food retail design by Crea International - crea news - CREA International - italian retail design

“Produttori Straordinari”: concept innovation within food-retail-design by Crea International

The Italian-retail-design company introduces its last innovative thinking inspiring the innovative design concept in Milan

At beginning of April, within the suggestive context of Umanitaria space in Milan, the first convention of “Produttori Straordinari” took place, a whole of small italian food companies selected as excellent producers of agro food, which attention, contrasting the industrial logical , is based on every processing step, respecting the ethicality environment and consumer.

The innovative concept project, created by Crea International, the Italian-retail-design company, has been presented by Alberto Pasquini, founder and chairman of the company , by architect Armando Loreti who conceived the innovative design and by the graphic designer Gilberto Vizzini who developed the branding, the environmental graphics and created all the interactive systems. During the introduction, Mr. Gaetano Gasperini ceo of “Produttori Straordinari” focused on the company development that, in a few months, has been able to aggregate around this design innovation about 100 producers for a total number of 1500 products, which during the months before and immediately after Christmas holidays has been exposed and sold out with a strong commercial success, at “Cargo”, a famous shop in Milan.

At the end of the ambitious business plan, dr. Gasperini gave voice to tthe Physical-Brand-Design Company's chairman Alberto Pasquini and to designer Gilberto Vizzini, who explained specifically this innovative design and its application in corner.

Pasquini anticipates the presentation explaining the reasons which convinced him to accept the idea of a food-retail-design concept, for the first time.

“After our first visit to Cargo design concept space and having talked to some “Produttori Straordinari” referees, we noticed that our two companies had the same claims: being italian, in a true way, been of sincere business,passion and enthusiasm spread on every small detail and the courage to defend our own ideas and our convinctions.

We are then convinced that all these assumptions are the base to start in a good way, to impose our innovative concept both on the Italian market and on the international one.

Designer Gilberto Vizzini who took voice after Pasquini, explained specifically the reasons which have inspired the Physical-Brand-Design creative team to follow a story which led them to this kind concept innovation experience within food-retail-design..

Creating a label with a black and white photo of the producer on, as expression of naturalness and semplicity connected to past memories and a warm and harmonious design innovation where soft colors of olive wood and wavy forms of shelves as trees twisted by the wind shine through; the products laid on white marbles as the old tables of our country houses’ grandmothers and a simple and charming technology to explain the products ingredients, how to use cook and combine them, even directly explained by films made directly by the “Produttori Straordinari” telling their story and their production.

A persuasive innovative thinking design concept able to tell many different stories in a true one, believable and able to instil love and passion, typical Italian feelings !

“Produttori Straordinari”: concept innovation within food retail design by Crea International - crea news - CREA International - italian retail design

Crea International's retail-banking-design and concept innovation protagonist at Efma conference in London - crea news - CREA International - italian retail design

Crea International's retail-banking-design and concept innovation at Efma conference in London

CheBanca! and Extrabanca innovative concept during "Efma branch of the future" as new retail-banking-design international benchmarks

The conference “Branch of the future”- revamping the branch for the technology-driven world - which will take place in London on 26 and 27 April in London will focus on the importance of a new evolving branch to provide customers with a powerful and attractive alternative to the many channels that are appearing: some sudies have consistently shown that the branch remains the customers’ preferred channel. The conference will explore the challenges and opportunities that lie ahead.

One of the main subjects treated will be about the importance of a new retail-banking-design in a more and more changing world, where customers need to be stimulated but also relaxed with an offer of innovative,convenient and trustworthy products: a new banking format, where everything is easy to do.

CheBanca! and Extrabanca, the new and surprising italian-retail-design by Crea International are two perfect examples of modern technologies and products, mixed with a familiar but innovative design.

During the first day of the conference, Giovanni Rossi – head of branch network CheBanca! the new retail-banking-design of Mediobanca group - will show the project and its innovative concept: a multichannel distribution model based on website, customer service and new generation light branches. The design concept of the new branches emphasizes the consultancy, self transaction and self education activities, bringing the consumer at the centre of the process. The Natural Tech innovative concept designed by Crea International is inspired by “the rules of semplicity”: everything must be simple in an overall atmosphere which recalls the warmth and light of the sun, visible in the use of yellow as main colour of the environment; a new design concept which transforms the retail-banking-design from a transaction place into a relationship place. Giovanni Rossi will put the attention on the importance of keeping in touch with customers : the old concept of bank with the customer in a subordinate position gives place to a new design concept , where the bank and customers are side by side in a native multichannel model, engaging the five senses.

On the second day of the conference Alberto Rabbia, head of governance and operation of Extrabanca, will show the other example of new innovative concept of bank. The latest is , beyond the interactive relational experience of the customer with the bank, the attention to immigrants, the emerging component of the italian society, to create a place where their dreams can come true. A design concept on which Crea International have worked with total commitment, aiming at contributing to the creation of a meaningful and reassuring relationship with clients, analysing the diversity management and its impact on business and service model.

The claim of Extrabanca is to translate Physical-Brand-Design identity and core values into colours, forms and materials.

An important achievement withi retail-banking-design striken through the unique concept innovation led by the Physical-Brand-Design working philosophy of the Italian-retail-design company to promote its innovative concept all over the world.

For further info, please visit: World Retail Banking Report 2011

Crea International's retail-banking-design and concept innovation protagonist at Efma conference in London - crea news - CREA International - italian retail design

Qatar's future has a bank: Barwa Bank!

Discover the last retail-banking-design innovative concept by the Crea International

The Qatari future has got a new bank, Barwa Bank which represent the most challenging retail-banking-design project conceived by the Physical-Brand-Design company: designing the most progressive Shariah compliant islamic bank of the future, showcasing either modernity and coolness strongly rooted with the tradition of the country. The objective was to propose an environment aimed to customers more and more familiar with most innovative technologies, a bank thought where people would feel comfortable and welcome in an retail environment close to the fashion mid market luxury.

Through the methodology of Physical-Brand-Design, Crea International team approached the project in a very logical and structured way: "In the first place, the history and traditions of the country had been studied to get familiar with the components Qatari people felt very belonging to their culture and were proud of. Crea also analysed throughout the mission of Barwa Bank and the values it stands for, and finally we looked at the banking models both in Western and Middle East countries to build a strong point of difference and a gap with the current models.

To ensure real distinctiveness versus such current banking models and to build the most innovative bank, Crea International designed a new service standard: only a central banking area hosting multifunctional comfortable workstations where the bank assistant can seat close or in front of his client looking together at touch screen table, where all banking functions can be performed with total transparency and almost paperless. The final result is a delicate balance between tangibility, simplicity, intuitive space fruition of the service model together with the warm but still precious environment and design that characterizes the banking space.

The original inspiration came both from the landscape of Qatar and its nature: the dunes inspired the smooth shapes mixed with clear cut geometrical lines, the flowers of the desert with their delicate colours were source of inspiration for being symbol of energy and growth, the mother pearl and the finely carved architectural walls became the main components to translate the precious approach we wanted Barwa Bank to deliver. The bank would just be like a treasure chest: the centre of the branch hosts the precious blossom flower of the desert around which orbit as petals, a series of working stations where the main bank activities sheltering the growth of the country are operated.The mother pearl luminescence dresses the whole space to capture the Qatari colours, while the inlays with Islamic arabesque run along the perimeter walls.

Clients can freely browse within the branch and do not need to take a seat to queue while waiting their turn: each client is welcome by a butler who registers his priority of attendance, while letting take a look at the interactive tables showcasing all banking new products or at the innovative electronic devices displayed at the entrance". Finally a fully transparent shop front characterizes Barwa Bank: no posters, no displays, the bank innovative design is its best communication to announce the arrival of a new bank in town. To strengthen this uniqueness of Barwa Bank all atm machines and mobile branches have been developed with the same strong design approach. The flower, iconic symbol of Barwa Bank is now blossoming through out Qatar to deliver top quality service to clients.

Massimo Fabbro, Ceo of Crea International comments the project result achieved: " I am extremely proud of the design concept of Barwa Bank. The service model innovation developed for Barwa is breaking the rules of current retail banking models: it introduces a free flow and browsing approach and integrates and expands the self banking model one hand and strengthens the consultancy approach on the other. The final result is feasible either from the quality of design and the kind of service experience which are perceived as a fully integrated experience driven by our unique Physical-Brand-Design projectual methodology". In order to guarantee the highest standards in terms of professionalism and contracting quality, the implementation of Barwa Bank design concept branch has been entrusted to Bnaider United Group.