New opening in Milano for Finanza & Futuro Banca retail banking flagship store - crea news - CREA International - italian retail design

New opening in Milano for Finanza & Futuro Banca retail banking flagship store

A new important challenge for Crea International to give the Deutsche Bank administered funds company an innovative design within retail banking

The Physical-Brand-Design company has conceived and designed the whole restyling plan of Finanza e Futuro Banca.The brief that gave birth to the new innovative concept design was certainly a challenging one: create a brand awareness and make perceivable to clients and prospects the new positioning of the brand through the retail concept. This required the capability to develop a project with a high visibility from the outside, innovating the external approach of the financial services offices and the capability to communicate the new brand soul upon the mix of exclusivity and accessibility. In other words the design concept had to transfer the oxymoron concept of F&F Banca as the private bank managed by financial promoters.The project had to convey the rigorous roots of Deutsche Bank and the dynamism of F&F Banca and generate the feeling of a financial boutique capable to deliver high professionalism together with a strong and warm relationship.

The design concept gets its inspiration from first class financial journey. First class suggests comfort and accurate services approach, cocooning but at the same time an innovative environment with great attention to details. The design innovation of first class is perceived right from the outside of the flagship store: the windows although opened and transparent have been designed with a blue gradient glass and brushed aluminium that provide a touch of glamour. The interior design has privileged simple shapes, materials and colours in contrast, combining the blue and white colors clash, creating a timeless environment, capable to enhance what really matters : the human touch, the relationship based on mutual trust.

Particular attention has been dedicated to the communication of the offer : a colour scheme based on pastel colours developed to identify every single product proposed and introduced in the display system that groups in an unique proposition the various brochures composing the offer and the poster focusing on the special proposal of the moment. This system contributes to give to this innovative concept a touch of simplicity and at the same time preciousness, even in the offer. The whole environment provides an overall feeling of lightness, simplicity and essentiality. A perfect equilibrium to take a break with the external world and make clients concentrate on their future in a peaceful state of mind.

The choice of F&F Banca to open a new flagship store in Milano, following Rome’s one, and to refresh and reshape all the branches through out the country, implementing the innovative design concept of Crea International, is a strong signal not only of the strong increase of the activity of the financial company but even that Finanza e Futuro believes that space is an essential tool in its repositioning strategy to put clients at the centre of its attention, committing in all its activities to top class service where care and profesionalism are the key words for success.

Another fully managed project by the interior design company,that through its exclusive Physical-Brand-Design way of working, successed once again in translating the brand values within the space.

New opening in Milano for Finanza & Futuro Banca retail banking flagship store - crea news - CREA International - italian retail design

La società italiana di physical-brand-design firma un nuovo importante progetto nel retail banking: Air Bank

Commissionata da PPF, uno dei più importanti gruppi finanziari e di investimento in Europa centrale e dell’est, Crea International, la società italiana di retail design, è stata coinvolta nella progettazione di un nuovo standard bancario unico, innovativo e del tutto nuovo.

Un vero e proprio store bancario che trasgrediscei temi progettuali tradizionali e che porta un’aria nuova nel retail banking del centro Europa, un mercato ancorato tutt’oggi a stereotipi tradizionali.

Le direttive fornite dal cliente sono state quelle di creare un nuovo modello di servizio che potesse diventare un vero e proprio marchio di scelta nel panorama bancario, che i clienti potessero raccontare con entusiasmo e passione.

Un innovative concept che fa chiaramente intuire di volere conoscere i desideri e le aspettative dei propri clienti, che li può far sentire a loro agio e sicuri di come potersi muovere e cosa fare, in un ambiente amichevole, familiare fatto di rapporti tra le persone, di interazione e condivisione, per poter vivere la banca in un clima sempre positivo.

Air Bank nasce proprio da questi valori con l’intento di essere notata ed ammirata.

Un negozio più che una banca dove trasparenza, eleganza e semplicità coesistono armoniosamente per creare un design concept dove potersi muovere in libertà.

Un “bank store” di consulenza più che di transazioni, dove la tradizionale esperienza del correntista all’interno dell’istituto assume nuove connotazioni: il cliente protagonista di un viaggio dove potersi sentire libero, sempre con la consapevolezza che la banca si muove per lui, con lui.

Approcciandosi alla realizzazione del progetto con la metodologia di Physical-Brand-Design, il team creativo è partito dall’analisi del mercato, in uno scenario sempre più digitale dominato dalla continua crescita di nuove tecnologie atte a sviluppare nuovi linguaggi per banche sempre più tecnologiche ed informatizzate a discapito delle relazioni con i propri clienti. Questa tendenza ha creato una crescente perdita di fiducia nella banca come istituzione.

È nata così l’esigenza di creare un design concept senza fronzoli ma essenziale dove poter rendere più facile il dialogo tra la banca ed i suoi clienti.
Un nuovo modello di servizio, aperto, libero dalle costrizioni della banca tradizionale.

In Air Bank il cliente può decidere l’esperienza che vuole vivere : sedersi, consultare i servizi offerti e chiedere se lo desidera un aiuto ad un addetto, seduti fianco a fianco, di fronte al pc, proprio per enfatizzare il rapporto alla pari con la banca.

Un innovative thinking totalmente focalizzato alla relazione e non alla transazione, dove il cliente può sentirsi rassicurato.

All’interno della banca tutto è semplificato con l’utilizzo di moderne tecnologie, con una fruizione all’interno dello spazio snella e libera, di facile intuizione seguendo proprio quei valori che Air Bank conclama, seppure in modo discreto: semplicità, trasparenza, familiarità con il coraggio di offrire al mondo uno straordinario modello bancario, mai visto prima.

Caratteristiche visibili anche nel logo stesso della banca, pulito, essenziale in un mix di colori dal verde al nero che creano una decisa alternanza tra vitalità, freschezza, rigore e sicurezza.

Questo nuovo interior design prende ispirazione dall’”Agorà” , nella Grecia antica una piazza di aggregazione, dove lo staff e il cliente possono stare fianco a fianco.

Un negozio dove poter decidere se operare autonomamente, sedersi e rilassarsi nella consultazione e o affidarsi al servizio di personale qualificato.

Ne risulta così un ampio spazio aperto con al centro un’area multifunzionale con sofisticata tecnologia interamente circondato da un anfiteatro multigradino con postazioni su vari livelli, tutte affacciate verso il centro.

Gli spazi chiusi e privati sono ridotti proprio per distaccarsi dalla vecchia icona bancaria, perché lo spazio è tutto per il cliente.

Finalmente una nuova banca, che parla un nuovo linguaggio, che pone un fermo paletto per una banca davvero innovativa che non vuole sorprendere o confondere, ma porre l’attenzione al cliente e l’innovazione come saldi valori per una nuova era bancaria.

Massimo Fabbro, cofondatore e CEO della società milanese, commenta così l’amizioso progetto: “Credo che il concept di Air Bank rappresenti un nuovo inizio nello scenario del retail banking. Un negozio vero e proprio dove potersi sentire alla pari con la banca, semplice e senza fronzoli che accoglie il cliente in un ambiente inaspettato e amichevole.Un ringraziamento speciale a PPF che ci ha dato l’opportunità di creare un concept del quale siamo profondamente fieri”.

Per maggiori informazioni:

www.creainternational.com

francesca.soffici@creainternational.com

mattia.stabile@creainternational.com

Crea International: concept innovation within retail banking design shortlisted and showcased at the prestigious exhibition of “Compasso d’oro ADI award” - crea news - CREA International - italian retail design

Crea International: concept innovation within retail banking design shortlisted and showcased at the prestigious exhibition of “Compasso d’oro ADI award”

CheBanca! Under the spotlight in Rome for the full-service-design category for the retail design company

The Compasso d'Oro ADI is the oldest but also the most authoritative design’s award, born from a Gio Ponti’s idea, aimed to give value to Italian design products.

Adi foundation (industrial design association) selects the most important projects, in different design fields, and gives the price to the best.

This year, the interior design company Crea International will take part into with its innovative project CheBanca! within the full-service-design section.

On 30th of May the event “Uniqueness of Italy - made in Italy and national identity - 1961/2011 Fifty years of Italian know through the Compasso d' Oro ADI award” will be inaugurated in Rome and will last until 25 of September.

A unique opportunity for Crea International to partecipate to a remarkable event in design’s world with its innovative retail banking design of CheBanca!.

The project is really enclosed in service design category, showing its essential, innovative, technological but friendly layout. A design innovation which takes the retail banking branch from an impersonal financial sphere to a different level able to stimulate interaction among customers, even thanks to its innovative design.

The Italian-retail-design company waits anxiously the day of the award ceremony on 12 of July, which will decree the winner.

Crea International: concept innovation within retail banking design shortlisted and showcased at the prestigious exhibition of “Compasso d’oro ADI award” - crea news - CREA International - italian retail design

Crea International's retail-banking-design and concept innovation protagonist at Efma conference in London - crea news - CREA International - italian retail design

Crea International's retail-banking-design and concept innovation at Efma conference in London

CheBanca! and Extrabanca innovative concept during "Efma branch of the future" as new retail-banking-design international benchmarks

The conference “Branch of the future”- revamping the branch for the technology-driven world - which will take place in London on 26 and 27 April in London will focus on the importance of a new evolving branch to provide customers with a powerful and attractive alternative to the many channels that are appearing: some sudies have consistently shown that the branch remains the customers’ preferred channel. The conference will explore the challenges and opportunities that lie ahead.

One of the main subjects treated will be about the importance of a new retail-banking-design in a more and more changing world, where customers need to be stimulated but also relaxed with an offer of innovative,convenient and trustworthy products: a new banking format, where everything is easy to do.

CheBanca! and Extrabanca, the new and surprising italian-retail-design by Crea International are two perfect examples of modern technologies and products, mixed with a familiar but innovative design.

During the first day of the conference, Giovanni Rossi – head of branch network CheBanca! the new retail-banking-design of Mediobanca group - will show the project and its innovative concept: a multichannel distribution model based on website, customer service and new generation light branches. The design concept of the new branches emphasizes the consultancy, self transaction and self education activities, bringing the consumer at the centre of the process. The Natural Tech innovative concept designed by Crea International is inspired by “the rules of semplicity”: everything must be simple in an overall atmosphere which recalls the warmth and light of the sun, visible in the use of yellow as main colour of the environment; a new design concept which transforms the retail-banking-design from a transaction place into a relationship place. Giovanni Rossi will put the attention on the importance of keeping in touch with customers : the old concept of bank with the customer in a subordinate position gives place to a new design concept , where the bank and customers are side by side in a native multichannel model, engaging the five senses.

On the second day of the conference Alberto Rabbia, head of governance and operation of Extrabanca, will show the other example of new innovative concept of bank. The latest is , beyond the interactive relational experience of the customer with the bank, the attention to immigrants, the emerging component of the italian society, to create a place where their dreams can come true. A design concept on which Crea International have worked with total commitment, aiming at contributing to the creation of a meaningful and reassuring relationship with clients, analysing the diversity management and its impact on business and service model.

The claim of Extrabanca is to translate Physical-Brand-Design identity and core values into colours, forms and materials.

An important achievement withi retail-banking-design striken through the unique concept innovation led by the Physical-Brand-Design working philosophy of the Italian-retail-design company to promote its innovative concept all over the world.

For further info, please visit: World Retail Banking Report 2011

Crea International's retail-banking-design and concept innovation protagonist at Efma conference in London - crea news - CREA International - italian retail design

Qatar's future has a bank: Barwa Bank!

Discover the last retail-banking-design innovative concept by the Crea International

The Qatari future has got a new bank, Barwa Bank which represent the most challenging retail-banking-design project conceived by the Physical-Brand-Design company: designing the most progressive Shariah compliant islamic bank of the future, showcasing either modernity and coolness strongly rooted with the tradition of the country. The objective was to propose an environment aimed to customers more and more familiar with most innovative technologies, a bank thought where people would feel comfortable and welcome in an retail environment close to the fashion mid market luxury.

Through the methodology of Physical-Brand-Design, Crea International team approached the project in a very logical and structured way: "In the first place, the history and traditions of the country had been studied to get familiar with the components Qatari people felt very belonging to their culture and were proud of. Crea also analysed throughout the mission of Barwa Bank and the values it stands for, and finally we looked at the banking models both in Western and Middle East countries to build a strong point of difference and a gap with the current models.

To ensure real distinctiveness versus such current banking models and to build the most innovative bank, Crea International designed a new service standard: only a central banking area hosting multifunctional comfortable workstations where the bank assistant can seat close or in front of his client looking together at touch screen table, where all banking functions can be performed with total transparency and almost paperless. The final result is a delicate balance between tangibility, simplicity, intuitive space fruition of the service model together with the warm but still precious environment and design that characterizes the banking space.

The original inspiration came both from the landscape of Qatar and its nature: the dunes inspired the smooth shapes mixed with clear cut geometrical lines, the flowers of the desert with their delicate colours were source of inspiration for being symbol of energy and growth, the mother pearl and the finely carved architectural walls became the main components to translate the precious approach we wanted Barwa Bank to deliver. The bank would just be like a treasure chest: the centre of the branch hosts the precious blossom flower of the desert around which orbit as petals, a series of working stations where the main bank activities sheltering the growth of the country are operated.The mother pearl luminescence dresses the whole space to capture the Qatari colours, while the inlays with Islamic arabesque run along the perimeter walls.

Clients can freely browse within the branch and do not need to take a seat to queue while waiting their turn: each client is welcome by a butler who registers his priority of attendance, while letting take a look at the interactive tables showcasing all banking new products or at the innovative electronic devices displayed at the entrance". Finally a fully transparent shop front characterizes Barwa Bank: no posters, no displays, the bank innovative design is its best communication to announce the arrival of a new bank in town. To strengthen this uniqueness of Barwa Bank all atm machines and mobile branches have been developed with the same strong design approach. The flower, iconic symbol of Barwa Bank is now blossoming through out Qatar to deliver top quality service to clients.

Massimo Fabbro, Ceo of Crea International comments the project result achieved: " I am extremely proud of the design concept of Barwa Bank. The service model innovation developed for Barwa is breaking the rules of current retail banking models: it introduces a free flow and browsing approach and integrates and expands the self banking model one hand and strengthens the consultancy approach on the other. The final result is feasible either from the quality of design and the kind of service experience which are perceived as a fully integrated experience driven by our unique Physical-Brand-Design projectual methodology". In order to guarantee the highest standards in terms of professionalism and contracting quality, the implementation of Barwa Bank design concept branch has been entrusted to Bnaider United Group.

Design Innovation e Concept Innovation per il primo Flagship Store di Finanza & Futuro Banca inaugurato a Roma

Il 26 Novembre 2010 è stato inaugurato a Roma il primo Flagship Store di Finanza & Futuro Banca, progettato dallo studio di Italian Retail Design Crea International, specializzato nella progettazione di retail banking design concept caratterizzati da un alto coefficiente di innovative design.

Gli uffici dei promotori finanziari sono stati realizzati secondo un retail design concept fortemente orientato alla consulenza finanziaria: "Un viaggio finanziario in prima classe", questo innovative design concept sviluppato secondo l'esclusiva metodologia progettuale di Physical Brand Design.

Il concept store prende vita dall'ossimoro progettuale di "Esclusività e Accessibilità", introducendo così un nuovo standard altamente competitivo all'interno del private banking: uffici considerati come punti di riferimento di "Alta Consulenza Finanziaria", indirizzati ad un ampio range di clientela affluent.

Un servizio di "Alta Consulenza Finanziaria" erogato all'interno di un design concept che richiama un terminal di viaggio esclusivo, reso unico da un coefficiente stilistico di rotondità che ambisce a comunicare una forte desiderio di vicinanza nei confronti del cliente.

Altro elemento chiave del retail design concept è linguaggio cromatico all'interno, che è caratterizzato da una morbida scala cromatica che si sviluppa attorno al gradevole contrasto tra il blu e il bianco.

Nell’insieme esso conferisce consapevolmente un immaginario fresco al concept, che mantiene allo stesso tempo alta la percezione e l' identità di un luogo cardine, in cui vengono forniti "Servizi Top Class" per "Clienti Top Class".

L’apertura di questo nuovo importante presidio di rappresentanza si inserisce nel piano di espansione e restyling della rete di F&F Banca, che tra il 2009 e il 2011, prevede l' apertura di nuovi uffici secondo l'implementazione dell'innovative design concept di Crea International e la modernizzazione di altri 100 già esistenti.

All’inaugurazione del design concept di Roma, seguirà quella del Flagship store di Milano, prevista entro la prima metà del 2011.

Per ulteriori informazioni, mattia.stabile@creainternational.com