A new air flowing into Czech Republic’s retail banking market : Air Bank. - crea news - CREA International - italian retail design

A new air flowing into Czech Republic’s retail banking market : Air Bank.

Discover the ambitious and new bank in central Europe designed by Crea International

Air Bank, just inaugurated in Prague, represents one of the most innovative and interesting retail-banking-design project conceived by the Physical-Brand-Design company in a country still attached to the traditional idea of bank.

The brief assigned by the client was to become brand of choice in retail banking that customers will talk about with enthusiasm and passion and to propose a new environment searching for new solutions, steping out from “banking routine”.

An innovative and interesting bank, introducing retail store coding rather than banking one, supporting selling process and dialog in a peer to peer relation with the bank. The final result is not a traditional bank but a real store that firmly wants to know its customers’ wishes and feelings, in a sort of community atmosphere of relationship and interaction, to invoke positive mode for satisfied customers.

Design innovation and return to ancient times harmoniuously blended in the metaphor of “Agorà” landscape, in ancient Greek an open “place of assembly” ,to create an opened bank where been really involved into the experience of freedom to browse by oneself or to be assisted if desired.

An opened squared place with a multifunctional central area to make the space fruition free, without frills, using modern technologies on a new service model, paperless, with outstanding services, speaking of semplicity and transparency in a friendly, enjoyable and pleasant space. All surrounded by an amphiteater with a stair system looking towards the center, where customers can choose the seating on different levels.

Finally a revolutionary project speaking a new language,which sets the mark of a really different bank which does not intend to astonish and confuse, but innovate to create value.

Massimo Fabbro, founder and ceo of Crea International, comments below the project result : “I guess Airbank concept represent a breakthough within european retail banking scenario: a fully peer-to-peer, simple and no-frills banking store, that welcomes customers into an unexpected and friendly enviromment. Thanks to PPF group that challenged us to create a concept whose we are deeply proud of."

A new air flowing into Czech Republic’s retail banking market : Air Bank. - crea news - CREA International - italian retail design