Bocconi University hosts Crea International in a workshop on service marketing
Service design concept within retail design showcased in financial and telecommunication services
On 3rd November the italian-retail-design company will give a company testimony on a workshop for the last year students of Bocconi University, talking about the importance of services in a more and more modern and sophisticated world. A big opportunity given by the renowned milanese university through prof. Antonella Caru’ who has structured a master’s degree of know how exchange between university world and company one.
Marco De Carli, strategy director of Crea International, starting from Physical Brand Design approach, will present a case history on Air Bank, CheBanca!, Tim and Wind to show how service design can fully express a brand identity and strengthen a company’s competitiveness.
An interesting participation by the interior design company to explore how interaction between space and people can have an emotional and functional role able to give value not only to the company but even to the client.
Bocconi University hosts Crea International in a workshop on service marketing - crea news - CREA International - italian retail design
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