An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm

Art and design harmoniously mixed together in Crea International innovative thinking

It has been interesting and challenging for the retail design company to create an art work as Elephamm, placed for Elephant Parade in p.za San Babila, following physical-brand-design method, the same approach the italian retail design company uses to create innovative spaces.

An art work that fully emobodies all the company’s values of creativity and openess to world’s events.

Discover, through this short speech, how Crea team has decided to partecipate for the first time to an humanitarian event and how it works by bringing "to life" within the space, the true soul of a brand.

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

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Crea vision

Crea International is a multi-disciplinary design company, a thinking lab that executes ‘sense making’ projects for branded architectural spaces, and whose visual and styling work is supported by comprehensive strategic planning and research.

Working through the unique method of ‘physical brand design’, our strength lies in integrating our extensive knowledge and experience in the delivery of strategically relevant and commercially successful brand experiences for our clients, by bringing the spirit and philosophy of the brand ‘to life’ within the space, expressing its true soul.

Our most prominent area of work is the retail sector, with particular strength in the banking & financial services sector and the telecommunications sector. However, we work across an array of sectors including land & air transport, fashion & beauty, entertainment (hotels, restaurants, commercial centers), workplace (office, corporate facades, reception) and fast branding (event space, brand experience, exhibition, temporary shops).

Crea’s approach is founded on a broad, multi-disciplinary notion that draws into the organization a wide range of professional languages, diverging experiences, miscellaneous and eclectic workgroups, consisting of professionals from a variety of backgrounds. Our projects feature the dynamic and zestful integration of design - architecture and interior design - brand strategy - consumer strategy - environmental graphics - in-store communication - multi-sensory applications - interactive solutions.

Founded in 2002 Crea International, headquartered in Milan, is continually advancing on the international market with representative offices in Rome, Lebanon and Saudi Arabia.
Founders and stakeholders of Crea are Alberto Pasquini (Chairman) and Massimo Fabbro (Managing Partner).

venerdì 7 ottobre 2011