Focus on how Physical Brand Design strategy has contributed to the success of this innovative retail banking format
From Thursday 3 to Friday 4 May 2012 Crea International will be hosted in Paris, at Efma conference “Branch of the future”, through the voice of Jakub Petrina, Air Bank marketing director, who will explore the bank as a distinctive retail banking case.
Jakub Petrina presentation will focus on how the innovative design of the branch, fully expressing the values of the brand, has contributed to give success to new Czech bank, proposing a unique service design experience for customers in a fresh, friendly and no barriers environment.
He will show how the free fruition of space inside the branch which allows customers to take a seat wherever they desire, affects their relationship with the bank, making them feel at ease but even supported and assisted, in a complete paperless experience. Mr Petrina will even explain why a unique design does not have to be expensive to be impacting and successful.