venerdì 7 ottobre 2011

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm

Art and design harmoniously mixed together in Crea International innovative thinking

It has been interesting and challenging for the retail design company to create an art work as Elephamm, placed for Elephant Parade in p.za San Babila, following physical-brand-design method, the same approach the italian retail design company uses to create innovative spaces.

An art work that fully emobodies all the company’s values of creativity and openess to world’s events.

Discover, through this short speech, how Crea team has decided to partecipate for the first time to an humanitarian event and how it works by bringing "to life" within the space, the true soul of a brand.

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

giovedì 30 aprile 2009

TrS ChE oIN? Published the first book of Crea International

TrS ChE oIN?, that's the title of the first book launched by Crea International about their creative spirit, AMM.

What does it mean, you might be wondering?!
It is just his language, main characteristic of his spirit which represents the most significant and inspiring landmark of the company.

Every single member of the team got involved into writing a personal story about him: "Our passion is to be worlds' designers and story tellers. We altogether listen to the language, the values and the soul of each brand we work with. And to do it, only one skill is badly needed: being such good dreamers!
Here in this book are our Amm's stories, our creative spirit we speak every day to and which enables us to walk on the rainbow. Everything is possible for freespirit men who can speak through the voice of the heart, like he does.
If you agree with us, just shut your eyes and join our tribe!"

What else could be added: Find out more, click the link to download the pdf from the Crea International website!

Crea International - Physical Brand Design

Crea vision

Crea International is a multi-disciplinary design company, a thinking lab that executes ‘sense making’ projects for branded architectural spaces, and whose visual and styling work is supported by comprehensive strategic planning and research.

Working through the unique method of ‘physical brand design’, our strength lies in integrating our extensive knowledge and experience in the delivery of strategically relevant and commercially successful brand experiences for our clients, by bringing the spirit and philosophy of the brand ‘to life’ within the space, expressing its true soul.

Our most prominent area of work is the retail sector, with particular strength in the banking & financial services sector and the telecommunications sector. However, we work across an array of sectors including land & air transport, fashion & beauty, entertainment (hotels, restaurants, commercial centers), workplace (office, corporate facades, reception) and fast branding (event space, brand experience, exhibition, temporary shops).

Crea’s approach is founded on a broad, multi-disciplinary notion that draws into the organization a wide range of professional languages, diverging experiences, miscellaneous and eclectic workgroups, consisting of professionals from a variety of backgrounds. Our projects feature the dynamic and zestful integration of design - architecture and interior design - brand strategy - consumer strategy - environmental graphics - in-store communication - multi-sensory applications - interactive solutions.

Founded in 2002 Crea International, headquartered in Milan, is continually advancing on the international market with representative offices in Rome, Lebanon and Saudi Arabia.
Founders and stakeholders of Crea are Alberto Pasquini (Chairman) and Massimo Fabbro (Managing Partner).

venerdì 7 ottobre 2011