Retail travel services within service design innovation, in two words: Welcome Travel

At the press conference, go to the first challenging retail travel project by the Physical-Brand-Design company

On november 30th, Welcome Travel press conference took place in fascinating Logotel headquarter in Milano to announce to journalists the new project by the first italian travel agencies network, property of Alpitour group and Costa Crociere. Among the speakers the leaders of the two companies who underlined the big impact that such a project will have on WT group and Marco de Carli, strategy director of Crea, to explain the design concept and the customer’s experience inside the agency. As professionally presented by Gianni Onorato, president of WTG, the project aims to trace the lines of future retail travel agency starting from a scenario analysis which underlines the transformation of tourism market with a marked increase in online sales. The first and important purpose of the project is to integrate the traditional sales chain with the web one.

This new innovative thinking of retail travel agency could not avoid a complete restyle of the store: the collaboration with Crea International starts from here with a new service design experience, transforming the agency from a traditional office to a place of meeting and sharing, in a fully opened space, with no barriers between buyers and sellers. This is one of the focal points of the whole project: the holidays package must be sold, not purchased, that’s to say that there must be an attention to the customer, right starting from the store, that must be perceived as the place to be driven in a path totally different from the past.

This was the brief of the client,as underlined during the conference even by Gian Paolo Vairo, ceo of the Group, and the point from which the italian retail design team has started to create an environment where transparency and recognition, lightness and modularity characterize the experience within the new retail travel agencies, starting from the new strategic idea "free to travel". The new shop aims to become a real point of reference for holidays and leisure that pushes people not only to dream a travel but to realize it, with the aid of specialized agents.

Marco De Carli, during the conference has presented the new innovative layout of the new agency where the traditional approach between customer and agent is replaced by a new fruition of space, an emotional experience which leaves from the outside of the agency with a new layout even of the window, totally opened that intrigues and invites people to enter.

Within the agency customers can choose what to do, if having a private consultancy with an agent in confortable areas or just have a look to the offers of the moment, download travel materials from the tablets that they can freely consult. Everything surrounded by a frame of images related to travel, as a real window on the world. “Welcome Travel project was a great design challenge – comments Massimo Fabbro, ceo of Crea International-. We have combined the need for efficiency in service and the need to renew the visual code that characterize the travel agencies .The new Welcome Travel has now a new agency which opens the way for a new, modern, light and easy language to use with customers .”

“The project tells a new retail story - says Marco De Carli,strategy director of the project strategy - a strong message of communication ready to strengthen and enhance Welcome Travel’s identity. The opening and immersion into the world of travel along with innovation and the new style of communication of the brand, makes the new space a place that WT, welcomes, involves and communicates with people in a new dimension of interaction between person, place, and brand. The promise of the project aims to strengthen the positioning of WT and to the serenity and the pleasure of the trip: “free to travel. "

Officially announced the partnership between Crea International and Welcome Travel - crea news - CREA International - italian retail design

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm

Art and design harmoniously mixed together in Crea International innovative thinking

It has been interesting and challenging for the retail design company to create an art work as Elephamm, placed for Elephant Parade in p.za San Babila, following physical-brand-design method, the same approach the italian retail design company uses to create innovative spaces.

An art work that fully emobodies all the company’s values of creativity and openess to world’s events.

Discover, through this short speech, how Crea team has decided to partecipate for the first time to an humanitarian event and how it works by bringing "to life" within the space, the true soul of a brand.

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar - crea news - CREA International - italian retail design

Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar

Innovative design showcased at Qatar's greatest interior design and furniture event of the year

The Physical-brand-design company from the 5th to 8th of October 2011 will be one of the sponsors of the event at Doha exhibition Center. INFDEX 2011 focuses on providing a unique platform for display of various products & services in the Furniture & Interior Design , Lighting, Art, Fabrics, Textiles and Architecture industry and offers highly cost effective medium for promotion to hundreds of potential partners, customers, and government and corporate decision-makers. A unique occasion for the italian retail design company to show its innovative thinking to middle east design world. Massimo Fabbro, ceo of Crea International, will give a talk on Physical-Brand-Design methodology, showcasing the most innovative and distinctive projects of the company, already known in Qatar thanks to Barwa Bank, the most progressive Sharia compliant bank, one of the most challenging retail-banking projects conceived by the company.

Keep posted to see photos and more informations about the event.

Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar - crea news - CREA International - italian retail design

Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center - crea news - CREA International - italian retail design

Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center

Design innovation and Physical-Brand-Design showcased in "do it yourself" world

Bricoday is the most important event in italian bricolage and, most of all, an opportunity for the participants of training thanks to the prestigious speakers and to the interesting subjects discussed, which aim to define the trends and the future developments in DIY (Do It Yourself) field. On 29th September Massimo Fabbro, Ceo of Crea International, will hold a lecture on Branding.

Basing on the the unique method of ‘physical-brand-design’,he will shed light on the necessity of having a branding strategy to make the difference in DIY market. He will also show some international examples of design stores in DIY world trying to give some innovative design ideas to innovate retail stores and to shed light on the importance of doing branding in the store.

Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center - crea news - CREA International - italian retail design

Innovative design and art at Elephant Parade press conference - crea news - CREA International - italian retail design

Innovative design and art at Elephant Parade press conference

Crea International hosted at the press conference of the event at Palazzo Reale

A joyful occasion for the physical-brand-design company to greet, with all the other sponsors of the event, a herd of 80 brightly painted elephants that will push their way into Milan life for two months. The italian-retail-design company presents its art work, the only elephant of the parade with its story written on its back … a story of colours,dreams, love and hope in a better world :

“my name is elephamm and I live over the rainbow….

…I met by chance a creative spirit called Amm who told me his tribe’s story, free spirits able to speak through the voice of the heart. Special people who catch the sight of the rainbow and set off for a colour to get up on it to live in there and to communicate with all the living creatures through the universal language of the light.

I shared with Amm my experiences and my dreams and he taught me how to draw stories which came out from the heart. In order to help me, he gently slid in one of my big ears to talk directly to my soul.

We played, talked and laughed and we were moved to tears by watching on Youtube the story about Mosha little elephant who was moving his first steps after his leg being healed from a mine explosion. I convinced Amm to remain inside me to help me to get on the rainbow and to learn how to talk his language.

I walked over the rainbows all around the world with Amm and my legs bloted with all their colours. My blue eyes, as big and pure as babies' ones, are still capable of dreaming. And with the pencil, I always carry with me, I can draw how I feel. I have told my stories to all other little elephants and I have become the herd’s head. They have decided to follow me on the first rainbow that will rise in Milan, connecting their trunks in a single row.

We will be able to observe the world from a peaceful, joyful and friendly place from above…. Far away from fear for mines and poachers and from a world where men don’t communicate anymore and cry for their incapabilities. For this reason on shiny and sunny days we will try to send some light rays to men, through our hearts, in order to light up their self consciousness for a few seconds and let them start to perceive what they can’t see and feel anymore.

Come and know our “Elephamm” in P.za San Babila!

Special thanks go to F.lli Fotolito – Milano for the promotional supply of Elephamm t-shirts

For more informations about the event visit : elephantparade.com

Press and PR contact : francesca.soffici

Innovative design and art at Elephant Parade press conference - crea news - CREA International - italian retail design

Elephamm’s innovative thinking in progress - crea news - CREA International - italian retail design

Elephamm’s innovative thinking in progress

The retail design company is almost ready to present its last creature

Elephamm’s innovative thinking in progress - crea news - CREA International - italian retail design

A new air flowing into Czech Republic’s retail banking market : Air Bank. - crea news - CREA International - italian retail design

A new air flowing into Czech Republic’s retail banking market : Air Bank.

Discover the ambitious and new bank in central Europe designed by Crea International

Air Bank, just inaugurated in Prague, represents one of the most innovative and interesting retail-banking-design project conceived by the Physical-Brand-Design company in a country still attached to the traditional idea of bank.

The brief assigned by the client was to become brand of choice in retail banking that customers will talk about with enthusiasm and passion and to propose a new environment searching for new solutions, steping out from “banking routine”.

An innovative and interesting bank, introducing retail store coding rather than banking one, supporting selling process and dialog in a peer to peer relation with the bank. The final result is not a traditional bank but a real store that firmly wants to know its customers’ wishes and feelings, in a sort of community atmosphere of relationship and interaction, to invoke positive mode for satisfied customers.

Design innovation and return to ancient times harmoniuously blended in the metaphor of “Agorà” landscape, in ancient Greek an open “place of assembly” ,to create an opened bank where been really involved into the experience of freedom to browse by oneself or to be assisted if desired.

An opened squared place with a multifunctional central area to make the space fruition free, without frills, using modern technologies on a new service model, paperless, with outstanding services, speaking of semplicity and transparency in a friendly, enjoyable and pleasant space. All surrounded by an amphiteater with a stair system looking towards the center, where customers can choose the seating on different levels.

Finally a revolutionary project speaking a new language,which sets the mark of a really different bank which does not intend to astonish and confuse, but innovate to create value.

Massimo Fabbro, founder and ceo of Crea International, comments below the project result : “I guess Airbank concept represent a breakthough within european retail banking scenario: a fully peer-to-peer, simple and no-frills banking store, that welcomes customers into an unexpected and friendly enviromment. Thanks to PPF group that challenged us to create a concept whose we are deeply proud of."

A new air flowing into Czech Republic’s retail banking market : Air Bank. - crea news - CREA International - italian retail design

Crea International on Linkedin - crea news - CREA International - italian retail design

Crea International on Linkedin

Discover the italian retail design company on the business-related social networking site

From today on ward, you can meet Crea International even on Linkedin, within the group managed by the Ceo of the Physical-Brand-Design company, Mr.Massimo Fabbro.

The Physical-Brand-Design group aims at gathering all potential members who are fond of service design, but above all of how to make branding through design within physical space.

It is an open forum to discuss about all topic which concern "Physical Branding".

As group we do intend to get involved as many passionate members, but above all new prospect ones into sharing their views and contents together with us!

Keep in touch !

Go to Linkedin group

Crea International on Linkedin - crea news - CREA International - italian retail design

Crea International joins the “Light & Well-Being workshop”

Wednesday, the 25th February at the “National Museum of Science and Technology Leonardo Da Vinci” In Milan, Crea International will take part to the “Light & Well-Being workshop”, dedicated to light in conjunction with psycho-physical human well-being.The objective of the workshop, organized by the San Raffaele Scientific University Institute is to make the point of medical scientific results achieved thanks to light and its consequent applications into the architectural and design field.
Massimo Fabbro, managing partner of Crea International steps in with “Physical Space 2.0”:
“Physical Space 2.0 means a new concept of space: a new idea, a new way to conceive the space under the perspective of a "continuum" between digital and physical experience.We are experimenting this continuum in almost all aspects of our life: at work, at home or in our leisure time. We start the experience in the digital world (buying, travelling, meeting people, and so on...) to keep living it in the physical world and viceversa.The approach to space and interior design is strongly affected by this revolution. It is a new paradigm: we need to start thinking of a space in a global and fully integrated way (Physical and Digital).”

More info: lucebenessere@hsr.it / ph: +39 02 - 26432919 or +39 02 - 26433692.

• Crea International - Physical Brand Design

Luce & Benessere: Intervento di Massimo Fabbro su Physical Space 2.0

Crea International partecipa a "Luce & Benessere", un workshop dedicato alla luce in relazione al benessere psicofisico della persona.
Mercoledì, 25 Febbraio presso il Museo Nazionale della Scienza e della Tecnologia "Leonardo Da Vinci" di Milano.

L’obbiettivo organizzato dall’Istituto Scientifico Universitario San Raffaele sarà discutere sui risultati raggiunti con la luce in campo medico-scientifico e tecnologico e ragionare sulle sue applicazioni nel mondo dell’architettura e del design.

Massimo Fabbro, managing partner di Crea International, interverrà all’incontro con Physical Space 2.0:
“Abbiamo l’intento di esprimete un nuovo concept in termini di spazio: una nuova idea, un nuovo modo di concepire lo spazio sotto la prospettiva di un “continuum” tra il digitale e l’esperienza fisica.
Stiamo cercando di integrare tutto ciò in tutti gli aspetti della nostra vita quotidiana: al lavoro, fra le mura domestiche e nei ritagli di tempo libero.
Il nostro viaggio inizia all’interno del mondo digitale (comprando, viaggiando, incontrando persone...), ritrovandoci successivamente a viverlo anche nel mondo fisico e viceversa.
L’approccio allo spazio e all’ interior design è fortemente influenzato da questa rivoluzione di pensiero: dobbiamo iniziare a pensare ad uno spazio in una maniera globale e pienamente integrata (Physical & Digital)”.

Aziende attive nella ricerca e sviluppo di strumenti innovativi, porteranno il loro contributo in merito all’evoluzione dei servizi legati alla luce.

PROGRAMMA

25 FEBBRAIO 2009, ORE 9.30 - 17.00
Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”
Sala Conte Biancamano, Via Olona 6, Milano

Luce per il Ben-Essere
L’Istituto Scientifico Universitario San Raffaele - in particolare l’unità IRIS (Innovazione e Ricerca nei Servizi alla Vita e alla Salute) e il Dipartimento di Neuroscienze Cliniche dell’Università Vita-Salute San Raffaele - presenteranno lo stato dell’arte sui servizi innovativi alla Vita e alla Salute attraverso tecnologie ICT e sull’uso della luce, sia nella pratica clinica sia nella promozione del benessere della persona come strumento di prevenzione nella vita quotidiana.
Design e architettura per costruire la luce
Architetti e designer della luce, di chiara fama nel panorama nazionale e internazionale, parleranno di luce attraverso l’analisi dei bisogni e delle prospettive del settore dal punto di vista dell’esperienza diretta legata alla progettazione di spazi domestici, collettivi e urbani.
Luce come sfida tecnologica e business di domani
Telecom, Philips e BTicino, aziende di riferimento nel settore delle telecomunicazioni, tecnologia, elettronica e domotica, attive nella ricerca e sviluppo di strumenti innovativi, porteranno il loro contributo in merito all’evoluzione dei servizi legati
alla luce.
Luce per il futuro, domande e risposte che illuminano
Chiuderà la giornata una tavola rotonda tra gli speaker e i partecipanti all’evento con l’obiettivo di valutare le opportunità e gli interessi volti a promuovere questo approccio interdisciplinare sul tema della luce.

La partecipazione è gratuita con iscrizione obbligatoria. È previsto un servizio di traduzione simultanea.
Per formalizzare l’iscrizione e per ricevere informazioni, gli interessati possono scrivere all’indirizzo e-mail: lucebenessere@hsr.it o telefonare allo: 02 - 26432919 o 02 - 26433692.

Crea International - Physical Brand Design

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