The curtain drops on Elephant Parade, the first humanitarian participation by Crea International… and not the last! - crea news - CREA International - italian retail design

The curtain drops on Elephant Parade, the first humanitarian participation by Crea International… and not the last!

A charity auction organized by Christie's during a gala evening has closed the charitable event: the italian-retail-design company was there to say goodbye to its Elephamm!

Seventy-four elephants from the open-air international exhibition held in Milan from September 16 to November 15 have been auctioned and sold during a gala evining. Among the works during the event, which was attended by five hundred artists and entrepreneurs from all over Europe, Elephamm has been sold and Crea International, proud for having participated to the initiative, was there to say goodbye to its creature.

“I am very happy that Italian people, despite the difficulties in global economic situation, are ready to invest in art and in charity," said co-founder of Elephant Parade Mike Spits. "I want to thank them one by one all those who responded to our appeal, thanks to their generosity we are able to support these important cause." The next auction will be held in Singapore on 12 January.

 

Amm has now a new home where the two guys who purchased him promised us that they will take care of him and love him.

Alberto Pasquini, president of Crea International, comments below the event :"I'm very glad and serene to know that our creature " Elephamm " found in Salvatore and Massimiliano two good and true friends who wanted him in their house at all costs, even making him enter from the window because he could not pass through the door.

We told them that Elephamm is unique, as his history; that he is afraid of the dark and that’s why he always wants that the light stays turned on all night long and that one day, when he will see the rainbow, he will go away from the window to wander again on a color of the rainbow from which he came. "

 

The italian retail design company plans to partecipate to others humanitarian initiatives in the new year.

The curtain drops on Elephant Parade, the first humanitarian participation by Crea International… and not the last! - crea news - CREA International - italian retail design

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm

Art and design harmoniously mixed together in Crea International innovative thinking

It has been interesting and challenging for the retail design company to create an art work as Elephamm, placed for Elephant Parade in p.za San Babila, following physical-brand-design method, the same approach the italian retail design company uses to create innovative spaces.

An art work that fully emobodies all the company’s values of creativity and openess to world’s events.

Discover, through this short speech, how Crea team has decided to partecipate for the first time to an humanitarian event and how it works by bringing "to life" within the space, the true soul of a brand.

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

Innovative design and art at Elephant Parade press conference - crea news - CREA International - italian retail design

Innovative design and art at Elephant Parade press conference

Crea International hosted at the press conference of the event at Palazzo Reale

A joyful occasion for the physical-brand-design company to greet, with all the other sponsors of the event, a herd of 80 brightly painted elephants that will push their way into Milan life for two months. The italian-retail-design company presents its art work, the only elephant of the parade with its story written on its back … a story of colours,dreams, love and hope in a better world :

“my name is elephamm and I live over the rainbow….

…I met by chance a creative spirit called Amm who told me his tribe’s story, free spirits able to speak through the voice of the heart. Special people who catch the sight of the rainbow and set off for a colour to get up on it to live in there and to communicate with all the living creatures through the universal language of the light.

I shared with Amm my experiences and my dreams and he taught me how to draw stories which came out from the heart. In order to help me, he gently slid in one of my big ears to talk directly to my soul.

We played, talked and laughed and we were moved to tears by watching on Youtube the story about Mosha little elephant who was moving his first steps after his leg being healed from a mine explosion. I convinced Amm to remain inside me to help me to get on the rainbow and to learn how to talk his language.

I walked over the rainbows all around the world with Amm and my legs bloted with all their colours. My blue eyes, as big and pure as babies' ones, are still capable of dreaming. And with the pencil, I always carry with me, I can draw how I feel. I have told my stories to all other little elephants and I have become the herd’s head. They have decided to follow me on the first rainbow that will rise in Milan, connecting their trunks in a single row.

We will be able to observe the world from a peaceful, joyful and friendly place from above…. Far away from fear for mines and poachers and from a world where men don’t communicate anymore and cry for their incapabilities. For this reason on shiny and sunny days we will try to send some light rays to men, through our hearts, in order to light up their self consciousness for a few seconds and let them start to perceive what they can’t see and feel anymore.

Come and know our “Elephamm” in P.za San Babila!

Special thanks go to F.lli Fotolito – Milano for the promotional supply of Elephamm t-shirts

For more informations about the event visit : elephantparade.com

Press and PR contact : francesca.soffici

Innovative design and art at Elephant Parade press conference - crea news - CREA International - italian retail design

Elephamm’s innovative thinking in progress - crea news - CREA International - italian retail design

Elephamm’s innovative thinking in progress

The retail design company is almost ready to present its last creature

Elephamm’s innovative thinking in progress - crea news - CREA International - italian retail design