lunedì 31 ottobre 2011

Bocconi University hosts Crea International in a workshop on service marketing - crea news - CREA International - italian retail design


Bocconi University hosts Crea International in a workshop on service marketing


Service design concept within retail design showcased in financial and telecommunication services


On 3rd November the italian-retail-design company will give a company testimony on a workshop for the last year students of Bocconi University, talking about the importance of services in a more and more modern and sophisticated world. A big opportunity given by the renowned milanese university through prof. Antonella Caru’ who has structured a master’s degree of know how exchange between university world and company one.


Marco De Carli, strategy director of Crea International, starting from Physical Brand Design approach, will present a case history on Air Bank, CheBanca!, Tim and Wind to show how service design can fully express a brand identity and strengthen a company’s competitiveness.


An interesting participation by the interior design company to explore how interaction between space and people can have an emotional and functional role able to give value not only to the company but even to the client.


Bocconi University hosts Crea International in a workshop on service marketing - crea news - CREA International - italian retail design

venerdì 7 ottobre 2011

An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design


An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm


Art and design harmoniously mixed together in Crea International innovative thinking


It has been interesting and challenging for the retail design company to create an art work as Elephamm, placed for Elephant Parade in p.za San Babila, following physical-brand-design method, the same approach the italian retail design company uses to create innovative spaces.


An art work that fully emobodies all the company’s values of creativity and openess to world’s events.


Discover, through this short speech, how Crea team has decided to partecipate for the first time to an humanitarian event and how it works by bringing "to life" within the space, the true soul of a brand.





An amusing interview to Alberto Pasquini and Massimo Fabbro showcasing Physical Brand Design and Elephamm - crea news - CREA International - italian retail design

mercoledì 5 ottobre 2011

Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar - crea news - CREA International - italian retail design


Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar


Innovative design showcased at Qatar's greatest interior design and furniture event of the year




italian retail design physical brand design crea international doha qatar The Physical-brand-design company from the 5th to 8th of October 2011 will be one of the sponsors of the event at Doha exhibition Center. INFDEX 2011 focuses on providing a unique platform for display of various products & services in the Furniture & Interior Design , Lighting, Art, Fabrics, Textiles and Architecture industry and offers highly cost effective medium for promotion to hundreds of potential partners, customers, and government and corporate decision-makers. A unique occasion for the italian retail design company to show its innovative thinking to middle east design world. Massimo Fabbro, ceo of Crea International, will give a talk on Physical-Brand-Design methodology, showcasing the most innovative and distinctive projects of the company, already known in Qatar thanks to Barwa Bank, the most progressive Sharia compliant bank, one of the most challenging retail-banking projects conceived by the company.


Keep posted to see photos and more informations about the event.

Spotlight on Crea International's participation at Infdex 2011, Doha - Qatar - crea news - CREA International - italian retail design

lunedì 3 ottobre 2011

Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center - crea news - CREA International - italian retail design


Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center


Design innovation and Physical-Brand-Design showcased in "do it yourself" world



Bricoday is the most important event in italian bricolage and, most of all, an opportunity for the participants of training thanks to the prestigious speakers and to the interesting subjects discussed, which aim to define the trends and the future developments in DIY (Do It Yourself) field. On 29th September Massimo Fabbro, Ceo of Crea International, will hold a lecture on Branding.


Basing on the the unique method of ‘physical-brand-design’,he will shed light on the necessity of having a branding strategy to make the difference in DIY market. He will also show some international examples of design stores in DIY world trying to give some innovative design ideas to innovate retail stores and to shed light on the importance of doing branding in the store.

Crea International special guest at the fourth edition of "Bricoday" at Milano Convention Center - crea news - CREA International - italian retail design
 

Design: Web agency Time&Mind